Kevin Steigerwald
Design Leader & Advisor

Accelerated outcomes
by design

Fractional design leadership for maturing teams
ready to sharpen their craft and impact.

Services

Services

Your designers are talented but under-supported. Maybe they’re reporting to a product leader who’s never led a design team. Maybe they’re being asked to figure out AI when they haven’t nailed their own review process yet. Maybe your best senior designer just got promoted to manager and is quietly drowning.

These are solvable problems. I’ve spent close to two decades building design teams inside B2B SaaS companies - hiring, establishing systems, coaching new leaders, and helping teams find their footing while the business keeps moving.

No two teams are stuck in the same way. Every engagement starts with a conversation to understand what yours actually needs.

Get in touch

Embedded

Design Leadership

The full fractional play, acting as your Head of Design on retainer.

  • Strategic design direction aligned to business goals
  • Team coaching and skill development (1:1s, feedback, growth plans)
  • Cross-functional alignment (working with PM, eng, exec team)
  • Design process and operations (rituals, workflows, guardrails, AI tooling)
  • Hiring and team building (sourcing, interviewing, onboarding)
  • Executive communication (presenting design work, defending decisions, securing buy-in)
Typical engagement

2-3 days per week, 3 month minimum

Recommended for

Series A-C companies with 2-8 designers who need leadership but aren't ready for a full-time hire

Systems & Process

Design Operations

Establishing or fixing the infrastructure that makes design teams effective.

  • Design system setup or maturation (governance, contribution models, adoption, AI-enabled efficiency)
  • Design-to-development handoff optimization
  • Tool stack evaluation and implementation
  • Quality assurance processes and design reviews
  • Documentation and knowledge management
  • Team rituals and ceremonies (critiques, design reviews, planning)
Typical engagement

1-2 days per week, 1-3 month projects

Recommended for

Design teams that have grown quickly and need operational structure

Mentorship & Guidance

Strategic Advising

An experienced voice helping designers navigate challenges.

  • Monthly strategy sessions
  • Design critique and feedback on high-stakes work
  • Career development coaching for designers
  • Roadmap and prioritization guidance
  • Organizational design and team structure advice
  • Access for async questions between sessions
Typical engagement

4-8 hours per month, flexible ongoing

Recommended for

Maturing designers new to leadership or management roles

Get in touch